In order to measure the market opportunity in a given sector, we often conduct Market Share and Market Penetration studies which inform on growth potential, sales productivity, sales allocation (and placement) and a myriad of other decisions that could be meaningful within a growth strategy.

To learn more about our custom research solutions for small and mid-market companies see the Optimize Market Research White Paper.

• Quantifying Market Share & Market Penetration
• Calculating Market Segmentation
• Targeting Untapped Customer Opportunities
• Market Analysis
• Customer Insight Studies – Validation of Customer Value