The center of strategy is situational analysis. Within our work, we try to help clients answer some fundamental questions:

• What is the distinct market you wish to address?
• Why is it a good market?
• What is the threat of new entrants or substitute products?
• What is the bargaining power of customers and the pricing power of suppliers?
• What are the barriers to entry?
• What would create disruptive innovation?
• How is this market likely to change?
  

If you wish to identify the unique context in which you can drive competitive advantage, we can help. 

For more on our approach, read our Strategic Planning and
Competitive Advantage whitepapers: