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Videos, Blogs, Case Studies, White Papers, Client Testimonials, and a wealth of practical tools you can use to grow your business.
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In his breakthrough new book, Intended Consequences, Marc Emmer balances the tension between optimizing results today while preparing to seize the opportunities ahead.
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Marc Emmer is sought after as an author, consultant, speaker and expert in strategic planning, profit improvement and client satisfaction.
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How to Evaluate New Markets
by Marc Emmer - President - Optimize Inc.
There is one thing almost all entrepreneurs have in common; they want to grow. They seem to have an insatiable appetite for more; more customers, more margin and more revenue. The most fundamental of entrepreneurial questions is what business to be in, and expansion into new markets can reframe everything from branding to resource requirements. [...]
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