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In his breakthrough new book, Intended Consequences, Marc Emmer balances the tension between optimizing results today while preparing to seize the opportunities ahead.
Marc Emmer is sought after as an author, consultant, speaker and expert in strategy and strategic planning.
Intended Consequences
Fusion Based Strategy
by Marc Emmer - President - Optimize Inc.

CEO’s and their management teams must make impossible choices about where to deploy resources. Every incremental dollar of investment has a significant opportunity cost. As a strategist, I am regularly involved in conversations with management teams trying to balance multiple priorities.  They are often conflicted between the expansion of their current capabilities in existing businesses [...]
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