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In his breakthrough new book, Intended Consequences, Marc Emmer balances the tension between optimizing results today while preparing to seize the opportunities ahead.
Marc Emmer is sought after as an author, consultant, speaker and expert in strategy and strategic planning.
Intended Consequences
Strategy is both Art and Science
by Marc Emmer - President - Optimize Inc.

I am often fascinated by how entrepreneurs approach the creation of strategy. There is something of a debate underfoot about whether instincts are more important than data, or if art is as important as science. I believe it is essential that formation of strategy be an amalgamation of both. The most inventive entrepreneurs have extraordinary [...]
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